July 11th 2026Business

Liquors 44 ownership changes after 39 years under Biela, Morrison families

The Biela and Morrison families credit community loyalty for building the area's largest family-owned liquor store.

Liquors 44, a local liquor retailer that has operated for nearly four decades, is changing ownership. The Biela and Morrison families, who have run the business, announced the transition in a Facebook post and credited community support for the store's growth into the region's largest family-owned liquor operation.

The ownership change marks the end of an era for the store, which has served customers in the area since the families first opened it. In their announcement, the owners expressed gratitude to customers whose loyalty enabled the business to expand and succeed over the 39-year span.

No details about the incoming ownership or the timing of the transition were provided in the announcement.

Reported and written for Northampton Now. We summarize from named sources and aim for accurate, neutral local coverage.

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