Northampton Now.Events

Privacy Policy

Last updated: July 2, 2026

Northampton Now(“we,” “us”) is an independent local news site for Northampton, Massachusetts. This policy explains what information we collect when you visit northamptonnow.org and how we use it. We aim to collect as little as possible.

Information we collect

  • Newsletter email. If you sign up for our email newsletter, we store the email address you provide so we can send you the newsletter. You can unsubscribe at any time.
  • Usage data. Like most websites, we use analytics to understand how many people visit and which stories are read. This includes anonymized data such as pages viewed, general location (city/region, not your exact address), device and browser type, and how you arrived at the site.

How we use it

We use email addresses only to send the newsletter you asked for. We use usage data only to improve the site and understand our audience. We do not sell your personal information.

Analytics & cookies

We use Google Analytics to measure traffic. Google Analytics sets cookies and processes usage data on our behalf; you can read Google’s privacy policy and opt out with the Google Analytics opt-out browser add-on. Most browsers let you block or delete cookies in their settings.

Advertising

We may display advertising in the future, including through Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. If and when we enable advertising, you will be able to opt out of personalized advertising by visiting Google Ads Settings.

Your choices

  • Unsubscribe from the newsletter using the link in any email.
  • Block or delete cookies in your browser settings.
  • Request that we delete your email from our list by contacting us.

Children

This site is intended for a general audience and is not directed to children under 13. We do not knowingly collect information from children.

Changes & contact

We may update this policy from time to time; the date above reflects the latest version. Questions about privacy? Reach out through the contact details on our About page.